Designing a Logo–Step 8: Breakdown…Breakthrough

The first step of designing a logo was research.

The second step was word associations to brainstorm ideas.

The third step was thumbnail sketches.

The fourth step was designs in black and white.

The fifth step was designs in black and white feedback and revisions.

The sixth step was designs in black and white feedback and revisions part 2.

The seventh step was a disagreement in direction.

The good news is that my response to the client's desire to go in a different and potentially disastrous direction was taken extremely well.

I knew things were going to be OK when I saw that the subject of the response email was "There is no one like you!!!!!"

Phew, this may turn out all right!

The client agreed with me that the tagline should not be the logo. But what really helped the project move forward is that the client came up with a solution for combining the preferred labyrinth logo idea with the addition of the tagline. They provided helpful and specific sketches of what they were looking for. It was also decided that a conference call with all parties would help to ensure that we were all of the same mindset.

This set of revisions was the first to take longer than I expected. It was decided that to make the labyrinth look less like a target by replacing the clean edges with rougher ones. This made sense since the church itself has a labyrinth on its property and the bumpy edges feel more organic. To further distinguish the logo from Target's, a version of the logo with individual bricks was made.

For this version, we talked color for the first time! The client wanted some kind of green, in a variety of shades. And although I presented the tagline with my personal preference of typeface, I also included a variety of alternative options.

After combining all of that input from the client, I presented these revised designs:

In the next installment, we get closer to settling on a final design.

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Thanks for reading!