Designing a Logo–Step 9: Tweaking the Final Designs

Now it's smooth sailing!

The first step of designing a logo was research.

The second step was word associations to brainstorm ideas.

The third step was thumbnail sketches.

The fourth step was designs in black and white.

The fifth step was designs in black and white feedback and revisions.

The sixth step was designs in black and white feedback and revisions part 2.

The seventh step was a disagreement in direction.

The eighth step was a breakthrough.

Now we were back on track!

The client liked both designs with a preference for the stone version. They requested some minor tweaks of the labyrinth openings and the placement of the bricks to accentuate the labyrinth openings. The client also chose a typeface for the tagline.

These were the tweaks:

First attempt tweaks.

Second attempt tweaks.

The differences between the first and second attempt tweaks are visually minor but they were important to the client. That's all that matters, pleasing the client.

The final tweaks were approved and the choice was made to go with the brick version.

Next we talked about how the logo would be applied across multiple areas (letterhead, business cards, website, clothing, etc.) and we talked about color. We all agreed that earth tones would be best and the client wanted to be sure that the color choices would not become dated.

In the next installment, I'll show you the logo's first color choices and how the colors were applied.

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Thanks for reading!