For the second step, I did some word associations to brainstorm ideas. I like to begin with words before pictures because I think the words help to generate more pictures.
I continued with a Before/During/After exercise:
I started thinking about which typefaces would best suit this project and made a list of "common" church logo motifs to try to avoid :
Finally, I made a list of the various approaches that I could apply to this logo. These approaches I got from the book Idea Index by Jim Krause (no relation, I think.):
I determined that I was done with this step once the ideas stopped flowing.
Then it was on to the third step, thumbnail sketches!
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