The headline of this post is a variation on "Build a Product That Only a Few People Want, But Want Desperately" from Inc. Magazine.
Although this was intended for entrepreneurs, the same applies to artists!
Instead of trying to be Pixar or Dreamworks (why does every animator want to be Pixar or Dreamworks?), find a niche audience and cater to them.
I'm doing that by featuring black people in my work. There's an almost complete absence of people of color in animation and illustration and my intention is to fill that gap.
Because how often do Pixar, Dreamworks, Disney et al feature characters of color?