First, I just realized that almost all of my blog post titles have exclamation points in them, as if I'm always SHOUTING AT YOU. I'll have to keep that to a minimum in the future.
Second, this was brought to my attention and I wanted to use it as an example to make a larger point. Once again, someone doesn't want to pay people for creating illustrations for them (Amid Amidi complains about this A LOT at Cartoon Brew). Why is art considered by non-artist to be "easy" and not worthy of compensation?
I apologize in advance if I've discussed this topic before but it's worth discussing again.
My advice is that NONE of us should work for free. Doctors, lawyers, police officers and elected officials don't work for free, why should we? I made the mistake of doing graphic design work for free and now feel guilty for contributing to the devaluing of the art industry. Never. Again. I do NOTHING for free and that includes "favors" for friends and family. I always ask for some form of compensation. If my request for compensation is declined, then I decline to do the work (I usually use the "I'm working on a project right now with a tight deadline, blah, blah" as the excuse.)
It's simple—everyone's time is worth something. Artistic endeavors take TIME. Therefore, they are deserving of compensation.